Deciding final style model

I am looking a range of possible style models that include:

• Q magazine
• Kerrang
• Mojo
• NME

Here are examples of the magazines i am researching to be my style model. As you can see all of these magazines are showcasing different genres. Kerrang showing heavy screamo metal, Q showing indie rock, MOJO showing garage rock and NME showing indie pop. Target age range of Kerrang, Q and NME is mostly 15-25 so these magazines appeal to a younger generation. Whereas MOJO appeals to adults ranging from 25-40 so this suggests this magazine is for a more serious and mature reader of music. I have decided that i want my target audience to be between the ages of 18-25. This means that my target audience will be of the younger generation but still expected professional content. I also want my magazine to focus entirely on the rock culture of music including classic rock, modern rock and heavy rock.

Through further investigation into the magazines I have chosen Mojo to be my style model over the other choices because Mojo is for music obsessed readers that enjoy listening to classic and modern rock, folk, soul, country to reggae and electronic. MOJO does not feature heavy rock as I intend for my magazine so i'm going to challenge the conventions of MOJO and include the heavy rock convention of Kerrang into my magazine making it reach out to a wider audience.