Deciding my institution

Now that i've decided my magazine style model i'm looking at 3 different potential institutions to publish and market my magazine. I have looked at IPC media, Bauer media and EMAP.

EMAP claims to be a trustworthy brand with trusted content, independent and inquisitive. This institution is clearly an established brand with a a thriving portfolio of brands but it doesn't feature any music based magazines.

IPC has a wider portfolio of brands with numbers breaching 60. IPC refer to these brands as iconic. They have a wide range of platforms from country to fashion to music and many more. They also claim that they have 26 million adult readers which clearly shows they have a huge readership and this is something to consider when deciding my magazine institution.

Bauer media is the largest privately owned publishing group in europe. They sell over 300 magazines over 15 countries. They have a very wide portfolio of different brands but they also include a lot of different music brands including MOJO which is my style model. This is a huge factor to consider if i choose Bauer as my institution.