After researching into all the 3 different potential institutions i have decided that (drum role please) dududududududududududududududududududududud.............. EMAP will be my institution.
I have made this decision because EMAP is the only one of the three institutions that does not feature a music magazine so I have spotted a good opportunity to fill a gap in the market. I have not made this decision without considering the risks though. EMAP is very inexperienced with the music brand of magazine but i will also have no competition from the likes of MOJO and Q within this institution, whatever happens i would be the leading music magazine within EMAP. Also the readers for EMAP are less than both Bauer and IPC but maybe with the introduction of a music magazine that appeals to the younger generation it will introduce a whole new set of readers to EMAP and this may attract more music magazines of different appeal to the institution and help it to grow.
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